Pinterest is not just a platform for visual inspiration, it’s also a great platform to make money. Pinterest has over 320 million active users, and many of them are actively looking for products to buy. If you have a product or service to sell, Pinterest can be a great way to reach potential customers. Here’s a detailed guide on how to make money using Pinterest.
Create a Pinterest account
The first step is to create a Pinterest account if you don’t already have one. You can use your personal account, but it’s recommended to create a separate business account to keep your personal and business activities separate. You can sign up for a business account for free on Pinterest.
Optimize your profile
Your profile is your first impression on Pinterest, so make sure it looks professional and optimized for success. Your profile should include a profile picture, a bio, and a link to your website or online store. Your bio should be concise and explain what you offer.
Create boards
This is where you save and organize your pins. It’s important to create boards that are related to your business and product offerings. For example, if you sell handmade jewelry, you could create boards for different types of jewelry or for different occasions such as weddings or holidays. You can also create boards that are related to your target audience’s interests.
Pin regularly
This is important to keep your account active and to reach a wider audience. Aim to pin at least once a day, but not too much as it can overwhelm your followers. You can use a scheduling tool like Tailwind to schedule pins in advance.
Use rich pins
These are special pins that include extra information such as product prices and descriptions. They make it easier for users to learn more about your products and can increase engagement and click-through rates. You can enable rich pins on your website or online store by adding metadata to your site.
Join group boards
These are collaborative boards that multiple users can contribute to. They are a great way to reach a wider audience and to get your content seen by more people. You can find group boards related to your business by using the search function on Pinterest or by using third-party tools like PinGroupie.
Promote your pins
This can increase their visibility and reach. You can promote your pins through Pinterest’s advertising platform. You can target specific audiences based on demographics, interests, and behaviors. You can also use keywords and hashtags to make your pins more discoverable.
Use affiliate marketing
This is a way to earn commission by promoting other people’s products. You can use affiliate marketing on Pinterest by sharing affiliate links to products that are related to your business or target audience. You can join affiliate programs such as Amazon Associates, ShareASale, or Rakuten Marketing to find products to promote.
Sell products directly on Pinterest
Pinterest also has a feature called “Buyable Pins” which allows users to buy products directly on Pinterest. You can set up a Pinterest shop to sell your products on the platform. You can also use third-party platforms like Shopify or WooCommerce to integrate your online store with Pinterest.
In summary, Pinterest is a versatile platform that can help you make money in various ways. Whether you prefer to create content, curate content, or sell products, there is a way to monetize your Pinterest presence.
